Symbol Mark Development Process (Concept)
borim logistics C I Standards Basic System
- add
The combination of B and R of ‘Borim’ formed the basis of the emblem.
- east
It embodies a chair, and contains the comprehensive meaning of an advanced rest culture based on Borim Logistics' service and relaxation provision to customers.
Logistics/Conveyor
Highway/Rest Stop Distribution
High-tech Logistics Network
eastIt symbolizes the beginning of Borim Logistics' future-oriented and global network that provides smart advanced logistics technology.
Symbol Mark Development Process (Branding)
borim logistics C I Standards Basic System
The visual motif of Borim Logistics Co., Ltd. aims to provide global logistics network service and relaxation, adopting a stable structure as the basic, and was designed to match the diagonal lines expressing the sense of speed and the flow of logistics. In addition, the color used blue and dark gray to deliver more impressive and professional brand images to customers.
Typography expresses the brand value of solving logistics and relaxation in a smarter and more diverse way by using gothic typography that gives brand favorability and strengthens the corporate image identity of Borim Logistics Co., Ltd.
Transformation and completion process of the symbol